With only 3,200 wild tigers left on earth, money raised from the event will aim to stop the senseless slaughter of tigers by significantly increasing the anti-poaching patrols on the ground, support undercover work to trap and prosecute illegal traders, and educate people to stop using tiger parts in medicine. It is hoped that the power of our combined voices will be used to pressure governments at home and overseas, and to increase the numbers of tigers in the wild.
Celebrities including Joanna Lumley, Ricky Gervais, Mel C, Sir Roger Moore, Gemma Atkinson, Abi Titmuss, Stephen Fry and Susan Sarandon have already put their name to the campaign at www.isupport.tigertime.info
Joanna says: 'If the tiger disappears from the wild because of our behaviour we humans shall have lost all claims to be called civilised and compassionate. The greatest enemy is indifference. Please join TigerTime right now to help to save the lives and habitat of these magnificent creatures. This is extremely urgent. The clock is ticking: real time is running out.'