Amazon releases specially composed music to help cats combat firework-induced stress


03 November 2022
With Bonfire Night this weekend, Amazon Alexa has the purrrfect solutions to keep furry friends relaxed.

“Alexa, help my cat relax...”

Cats and Dogs will be able to listen to soothing music, available through Alexa, by asking “Alexa, help my cat/dog relax” with specially composed music for cats, and dogs being able to activate it themselves through barking

Amazon has also worked with Anita Kelsey, feline behaviourist and author of ‘Let’s Talk About Cats’, who regularly features in Your Cat Magazine, to provide a variety of tips for all animals designed to help ease the stress that comes with the fireworks.

As we draw closer to Bonfire Night, Amazon has worked with a music composer and cat expert Anita to commission an all-new piece of music designed to relax cats on what can be a particularly stressful night for them – available exclusively through Alexa-enabled devices.

With the loud bangs and roaring crowds leaving cats and dogs cowering in the corner on Bonfire Night, it’s a distressing time for four legged friends which can also really worry pet owners. Luckily Alexa is now on-hand with bespoke music which can help alleviate stress for cats and owners alike.

The specially composed music for cats, which was created following scientific research showcasing that cats prefer species-appropriate music, is accessible by simply saying “Alexa, help my cat relax”, which will then prompt the track to play and help put furry companions at.

It’s not just cats who are adversely affected by fireworks. Alexa is also on hand to help dogs, who can start relaxing music for themselves by simply barking.  A new Alexa Routine, ‘Press Paws’, allows dogs to calm themselves by triggering a routine using sound detection. Once the routine, here, is enabled, Alexa will play the ‘Classical for Dogs’ playlist, available for Amazon Music customers - including Prime members, and Amazon Music Unlimited customers.

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Anita Kelsey, feline behaviourist & author of ‘Let’s Talk About Cats’ said: “Bonfire Night is an exciting time for humans, but for many pets, including cats, it can be frightening and stressful. Recent scientific research has shown that certain music can relax animals, with cats responding positively to more specific tones and frequencies. Music, such as the track available for cats exclusively through Alexa, is specifically designed to calm cats and help keep them at ease during what can be a stressful evening. I’m excited to be working with Amazon to offer pet guardians different ways to help their cats, as it’s so important to prioritise their wellbeing.”

Dennis Stansbury, Alexa UK & Ireland Country Manager added: “We’re very pleased to have worked with a composer and Anita to create this special track designed specifically to help relax your cats this Bonfire Night. We all have to do our bit to ensure pets are kept safe as we know it can be a stressful time for them. It’s great that Alexa, and our other devices like Ring, can help.”

“Alexa, help my cat relax” is available to start relaxing cats now.

For more details contact [email protected]


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