Discover the food that helps you reduce your environmental paw print


04 October 2021
It’s true that our wonderful pets have an environmental pawprint. The food they eat and the litter they use unfortunately do have an impact on the planet.

That’s why Natusan, 100% natural cat litter brand, are working hard to reduce that carbon pawprint. And what’s more, Natusan is now stocking Lovebug, a complete insect based adult cat food that helps you love your cat, and your the same time. 

Meet Lovebug – a complete insect based adult cat food that helps you love your cat, and your planet... at the same time. 

Bugs really are lovely. They’re what makes Lovebug cat food a little bit different from other cat foods – but just as good for your cat, while being good for the planet. 

Here’s why they’re all set to be the future of cat food.

1. Cats find bugs delicious

Ever seen your cat chase an insect? Your furry friend isn’t the only one – cats naturally eat bugs as part of their diet. 

The Lovebug cat food recipe has been tried, tested and modified to perfection with the help of a whole crew of cats (and their owners). The kibble looks like any other kibble – and the first cat customers haven’t been able to keep their paws off it.

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2. They’re super nutritious for cats 

Insect protein is a great source of amino acids and macronutrients.

The black soldier fly larvae used in Lovebug cat food are packed full of protein, essential fatty acids, fibre, amino acids and minerals, as well as being easy for cats to digest. Lovebug cat food is a nutritionally complete and balanced dry cat food, it contains the right levels of all the nutrients cats need, such as taurine and arachidonic acid. 

3. They make protein that’s planet-friendly

Lovebug cat food can make a real difference to the environment, compared to traditional petfood. The secret? Insects.

When it comes to producing protein, bugs are super efficient: per kilo of protein, black soldier fly larvae take up 80% less land than beef. Plus, the insects that go into Lovebug help tackle food waste by feeding only on surplus fruit and veggies that would otherwise be thrown away. In other words, they are nature’s cleverest upcyclers.

So, there you have it: the future of cat food is bright – and bug-powered.

Try Lovebug today with 50% off your first order at


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