Do YOU know what you're feeding your cat?

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03 July 2015
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Do you know exactly what it is you're feeding your cat? Research by Fetch, the online pet store, shows that us Brits have no idea what we are feeding our four-legged friends.?

According to a survey, one in three Brits (35 per cent) admit to feeding their pets scraps directly from the dinner table, putting their health at risk. Even though over half the nation (53 per cent) believe that nutrition and good quality ingredients play a vital part in their pet food choices, they are filling their bowls with food that is potentially doing much more harm than good.

The survey revealed:

  • Almost one third (33 per cent) of the UK don't feel confident that they know and understand what their pet's food contains
  • Two in five (40 per cent) are clueless when it comes to the variety of diets available for their pets
  • One in four (26 per cent) are sneaking their furry friends treats like biscuits, chocolate and sweets on a regular basis
  • Nearly a fifth (18 per cent) are serving their furry friends their very own roast dinner
  • When seeking advice, over four million Brits* (a tenth) would happily listen to their friends and family before looking for guidance from the professionals.

Therefore, Fetch has set up 'Fetch Pet Dinners', supported by animal lover and TV presenter, Kaye Adams. The campaign aims to educate the nation on what their pets should be eating; offering owners advice and tips from a team of dedicated vets and nutritionists.

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Zara Boland, leading TV and clinical vet, commented:?"Good nutrition really is the key to a long and healthy life, so as a vet it's truly frightening to see the results of this survey. By feeding scraps and human food treats to our pets we are literally shortening their lives as well as accelerating them towards a range of adverse health conditions associated with malnutrition and obesity. Yet simply by ensuring nutritionally balanced and tasty meals, we can demonstrate our love and commitment to them."

Angela Rodger, resident vet at fetch.co.uk commented:?"At Fetch we understand that pets are part of the family; every one is unique and requires special care and attention. We know you want to provide the best you can for your pet which is why we've put together our handy guides to pet diets to help you make an informed choice about what you feed your pet."

As part of the campaign Fetch have also put together a video 'Fetch Pet Dinners starring Jamie Collie-ver' which you can view here.