For a nation of devoted cat lovers, the affection they shower on their feline companions can sometimes feel like a one-way street.
New research commissioned by SHEBA® reveals that 63% of UK cat owners say they regularly receive the ‘silent treatment’ from their pet, while 26% of cat parents have experienced their cat leaving the house or disappearing as soon as they arrive home.
To help owners turn indifference into affection, SHEBA® has partnered with Brit-nominated artist Cat Burns to launch the IGNORED TO ADORED™ campaign - a programme grounded in behavioural science from the Waltham Petcare SciencE Institute, designed to help strengthen the bond between cats and their owner.
Based on SHEBA®’s research and expert insight, here are the top 10 recommended ways cat owners can help win back their cat’s affection:
1. Give them treats (52%)
2. Make time for play (46%)
3. Invest in toys they’ll love (33%)
4. Offer gentle affection (32%)
5. Let them sleep on the bed (32%)
6. Give them space (30%)
7. Groom them regularly (29%)
8. Speak to them in a soft voice (27%)
9. Try the ‘slow blink’ (25%)
10. Upgrade their food (22%)
Nutrition plays an important role in wellbeing, and providing high-quality meals can help support positive daily routines that strengthen the owner-cat bond.